Clik here to view.
How to Effectively Use Mobile Coupons in Your Local Media Campaign
The use of digital coupons in local media campaigns continues to grow in order to target consumers whenever and wherever they are using their smartphones. By 2014, one in four mobile users will redeem...
View ArticleClik here to view.
How Consumer Multi-Tasking Behavior Affects Your Local Media Campaign
The best way to reach multi-tasking consumers is through a multi-layered local media approach. Consumers no longer just sit and watch television or play video games. They are also multi-tasking...
View ArticleClik here to view.
Facebook Targeting Options to Include in Your Local Media Campaign
Consider your Facebook advertising strategy and targeting options before placing your next local media campaign, to maximize effectiveness and ROI. Facebook continues to update their advertising...
View ArticleClik here to view.
Boost Digital Media Impact Through Traditional Local Media
Since media usage is more fragmented than ever before, it’s imperative for traditional and digital tactics to work together to maximize reach. Recently I attended a TVB media seminar in which the...
View ArticleClik here to view.
4 Mobile Stats You Need to Know for Your Local Media Campaign
Mobile devices are playing an increasingly larger role in the way consumers are making purchase decisions. New statistics are being released daily showing how consumers are using their mobile devices...
View ArticleClik here to view.
Adding Newspaper to Your Local Media Mix Can Help Reach Younger Adults
According to a recent study, 6 in 10 Adults 18-24 access content from newspaper media each week. Newspaper was once considered a reach medium similar to television and outdoor, used as a way to get...
View ArticleClik here to view.
4 Ways to Incorporate Social Media into Your Local Media Campaign
Use your local media campaign to create more brand ambassadors on social media as well as increase sales. As we discussed in a previous article, consumers respond to social media prompts included in...
View ArticleClik here to view.
4 Reasons to Add Digital Video to Your Local Media Campaign
Consumers continue to increase the time spent streaming online video, which represents a huge local media opportunity to increase campaign effectiveness. The amount of time consumers are spending in...
View ArticleClik here to view.
3 Ways to Tailor Your Local Media Plan to Speak to Millennials
Are Millennials really that different? Ways to gear your local media plan to reach the “connected” generation. With “Millennials” or “Generation Y” representing 80 million potential consumers,...
View ArticleClik here to view.
2 Reasons to Consider Digital Media for a Local Media Branding Message
Historically, local media advertisers have avoided online tactics for their branding message, but research shows higher engagement helps the brand resonate with consumers. Many marketers have...
View Article
